The explosive growth of the private label CBD and hemp industries in recent years has inspired thousands of entrepreneurs to begin selling their CBD products online. While an online model certainly offers a wide range of opportunities for CBD entrepreneurs, there are also some notable roadblocks to success. For one, it isn’t immediately obvious which online platforms can actually be leveraged to sell CBD.
Google Shopping is a particularly powerful tool for vendors across a wide range of industries. Does this platform currently allow businesses to list their private label CBD products? Here’s what you need to know.
What is the Legal Status of CBD?
Before we take a closer look at Google’s policies, let’s first get some background into the legal status of CBD and hemp products.
The first thing that’s important to keep in mind, here, is that hemp was removed from the FDA’s list of controlled substances. After the passing of the 2018 Farm Bill, hemp producers were able to begin legally cultivating and distributing industrial hemp in the United States. In other words, it’s now legal at the federal level to produce, sell, buy, and ingest CBD products. However, they must contain no more than 0.3% THC.
Despite the fact that it’s now legal, there are still certain U.S states that retain a less-than-friendly attitude towards the sale and use of CBD. With that in mind, CBD businesses should make sure they understand the relevant laws of the state out of which their operations are based.
What Is Google’s Current Stance on Listing Private Label CBD Products?
The question of whether or not CBD businesses can market their products on Google fundamentally comes down to Google’s advertising policies. And without getting into too many technical details, the short answer to whether or not you can advertise your CBD products on Google is: yes, as long as you follow some important guidelines.
Most importantly, you should aim to build a marketing campaign specifically geared for Google through Google Ads. Do this, and you generally won’t have to worry about Google’s algorithm nailing you for violating any of its advertising terms and conditions.
Interested in learning more? This article contains some more helpful tips about how to start marketing and selling your private label CBD products through Google.
Start Shopping for Private Label CBD Products Today!
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