The CBD industry is still in its infancy and its legal and business codes are always undergoing changes. For private label CBD vendors, this can pose certain challenges. It can often be difficult, for example, for CBD businesses to find white label CBD affiliate programs that are legitimate and reliable. In this article, we’ll shed some light on what CBD businesses can do to find a reliable and reputable affiliate program.
What Is an Affiliate Program?
An affiliate program is a business partnership in which an online vendor pays “affiliate” websites a commission to direct traffic back to their website. In most cases, the amount that the proprietor pays to the affiliate vendors is determined by how many customers those vendors are able to direct to the target site. For other agreements, the commission is based on how many actual sales are completed.
In either case, affiliate programs can be an excellent opportunity for both parties to profit. For the proprietor, it increases the reach of marketing and the amount of website traffic and sales. The affiliate websites also benefit from the chance to earn some extra income through the simple action of posting a link on a web page.
Are Affiliate Programs Legal in the CBD Industry?
CBD is now legal at the federal level. However, there are still some legal concerns that CBD businesses should be cautious about. (It’s currently illegal, for example, to market CBD products as a dietary supplement.) For this reason, many CBD entrepreneurs have been wary of using affiliate programs as a means of promoting their brand.
It’s time to clear the air on this issue. Affiliate programs are, in fact, perfectly legal in the CBD industry. So long as you adhere to federal laws and FDA guidelines, you have nothing to worry about.
What to Look for in an Affiliate Partner
That said, you should always make sure that a company has prior experience working with CBD vendors before you agree to form an affiliate partnership with them. In addition, you should thoroughly vet them beforehand to make sure that they have a firm grasp of the laws surrounding CBD marketing and messaging.
Learn More About Advertising Your CBD Brand Online
Hemp Depot has the experience, expertise, and educational resources that can help small CBD businesses to elevate their brand. To learn more about how an affiliate program can boost your business, contact our office today!